A well thought out digital strategy will help you plan your organization’s future. Here is our process:
Define Goals
Goals must be specific and measurable. We identify them together with you, and let them guide your strategy.
Define your Audiences
If you want to tell a story that resonates with your audience, you first have to understand who your audience is. Once identifying your target audiences, you will have a much better understanding in regards to what you are going to say.
Identify Key Digital Channels
This is where we start to get into the nitty gritty of digital strategy. The number of social and digital channels out there is immense, and new ones pop up every week. We match each of your target audiences to the platforms that are most used by each of these groups.
Content Strategy
After finding out what your audience wants and needs, we continue by finding the creative ways to provide it for them. People only share what’s good, follow what’s great, and respond to what really moves them. Think quality and consistency, and you won’t go wrong.
Content Calendar
The bottom line here is that strategic goals require strategic tools. A good digital strategy likely has a lot of branches with multiple channels, content formats, deadlines, and deliverables. Keeping track of that is half the battle, but it shouldn’t be something that slows you down.