Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Here’s how to start: Ask yourself these three questions: What? Who? Why?

Welcome to Optimize Me; a two-part introduction article about landing page optimization and A/B testing methods. Let’s begin by taking a look at the basics of A/B testing, and see how this method can contribute to accelerated conversion rates.

Welcome to chapter 2 of Optimize Me; let’s continue by taking a deeper look at how landing pages are constructed, and how A/B testing can serve as a great method for optimizing them. We will focus on three primary landing pages elements: Headlines, Layouts, and CTAs.